When I initiated it, this was five years ago, and you have to realize that LEGO is a very successful toy company, if not the most successful toy companies. Now everyone says, “Oh, it’s so obvious.” Everyone thought it was obvious we should make a LEGO movie or a studio should make a LEGO movie, but it wasn’t obvious at the time. LIN: There was a lot of selling to everyone, to be honest. When we love something and we feel solidarity and belonging, we do this uniform clap, ‘cause that’s a Danish thing that we now inherited as a company.” The whole theater, and I turned around and to a Dane next to me, I said, “What’s going on?” And they said, “Dan, this is what we do at the LEGO company. This is the mothership.” So I knew we had the goods, but I got really nervous when they said that, and then we played the movie, and then fifteen minutes in, when “Everything is Awesome” first starts playing in LEGO City, they start clapping in a rhythmic way. This is not Nijago movie or the Bionicle movie. Before I showed the movie, they said, “Just listen, Dan, this movie impacts our business in such a big way. Started off with showing 250 of the top management from LEGO from around the world, and I was nervous beyond belief. I wanted to show LEGO employees before I showed the rest of the world, so I flew the movie out there. You know, last week I was in Denmark to show a thousand LEGO employees. What is it like having everyone who’s seeing it just love something like this?ĭAN LIN: It’s beyond my wildest dreams, to be honest. Collider: As I’ve said to you, I love the movie.
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